Using Bulk Action, administrators can apply Product Rules to multiple Products at the same time. Select the Product which you would like to add the Product Rule and click on the Add Product Rule Button.
New Product Rule screen is opened with selected Products . See the highlighted section.
Add the desired Rule, in this case Country is India or US and User Role is Subscriber is addded as rule criteria. Replace product content action is selected, which means the Product content is replaced by the Product Controller plugin for the India, US users with Subscriber role.
After adding the Product Rule, user is redirected to Product lists page. All Products with an active Product Rule will be displayed with right icon as shown in the image.