Click on "Add Rule" button, it will open Add Product Rule page.
Select "Product Name" from Select Product drop-down, Select products from Select Products drop-down, Select action "Append image to Product" from Select Action drop-down, Select location as "Generate Short Code", Select image from Image drop-down, Select image size as "Large" from Image Size drop-down, Select logical rule from Add Rule section and then click on "Save Rule" button.
This rule is append dynamic image bottom of product to the selected products in State or Region contains any of Telangana, Maharashtra, Delhi and Andhra Pradesh in India.
Here highlighted one is the "Generate short code" rule. Copy the short code and paste in selected products.